Noname Collection

Who is this person.

There are people who don’t want to wear brands out in the open. They want to be part of a family but without broadcasting it to the world. Some prefer a subtle insignia, just enough to hint at who they are in the social hierarchy, what resonates with them, and what they spend their earnings on. Some choose mass-market, others go for limited editions. Some shop at second-hand stores and wear things to the last. For some, a few well-cared-for suits are enough, while others buy out entire new collections. Then there are those who wear non-branded clothes but choose a specific label for particular reasons.

Others make their choices for entirely different reasons, such as investing in a company’s growth potential, sometimes out of genuine interest.

“I love simplicity,” says your friend—”without excess.” Self-sufficient, she could buy anything she wanted, stack up on bags and dresses until they overflow another closet, but instead, she chooses clothing without labels.

To be oneself, rather than hiding behind a name. There are stars who want a quiet, ordinary life, free from constant attention.

As a manifesto for a new collection, this could be seen as name-dropping through no-naming. Mentioning a name in conversation to demonstrate awareness, yet choosing not to make it obvious.

Neutrality as a means of adapting to today’s new world: having the freedom to choose without attachment, focusing on the essence and distinct qualities.

A release of design from objectification. The supremacy of pure, radiant feeling. A departure from traditional branding forms and perspectives on the mundane. The No-Naming Manifesto Collection.

White, as a space to write whatever you want, personalizing yourself. Or leaving it as a blank canvas. The choice is yours.

how the idea was implemented

The compass symbol was taken, then closed with transparency to zero, then a white image from the file was added for the white collection in the layouts.